HOW WE WORK
We have a comprehensive approach to our communications strategy, encompassing four relevant touch-points to maximise your reach. These touch-points include ready written content, expert profiling, product placements, and case studies. We work closely with you every step of the way to keep you informed of our progress, ensuring that your investment is in safe hands. By collaborating closely with our clients, we are able to deliver the publicity and exposure that your brand deserves, without any unnecessary costs or risks.
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Expert Profiling:
When journalists put out an expert commentary request, we are instantly notified. We monitor various platforms and work reactively to fulfil their request. This lands your brand instant, great coverage. We help you to capitalise on the latest trends and news stories, providing valuable insights that are sought after by journalists and media outlets.
Ready Written Content:
We understand that crafting engaging and informative content can be time-consuming and challenging. That's why we work closely with you to create top-quality content that aligns with your brand's messaging and resonates with your target audience. We typically write then approve articles from the expert perspective, or work closely with you on larger campaign ideas such as surveys, infographics, or product creation.
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Product Placements and Case Studies:
We promote your new and existing products to journalists for their round-up features or seasonal gift guides, and showcase any successful brand case studies to the media. Our strategy helps increase brand awareness, drive traffic to your website, and engage your target audience through compelling customer stories.