ABOUT 

For over 25 years, Curves has been empowering women with its world-renowned 30-minute workout. With 3,500+ locations across 50 countries, each led by certified fitness coaches, Curves offers a supportive and safe space for women to achieve their health and fitness goals. By fostering the habit of effective exercise, Curves enhances not only the physical and emotional well-being of its members but also the communities they are part of.​

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THE GOAL

​Curves aimed to expand its presence across UK fitness clubs by increasing brand awareness, positioning Operations Director Joanna Dase as a thought leader, and driving website traffic through authoritative media coverage and strategic backlinks.

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WHAT WE ACHIEVED

We elevated the brand’s presence across UK fitness media, driving attention to its nationwide clubs and reinforcing Curves reputation as the leaders in women’s health clubs. By securing high-impact press features in publications such as British GQ, HuffPost, CNN, The Independent, Metro, The Sun and more, we also positioned Joanna Dase as an industry leader, gaining visibility and strengthening the brand’s digital footprint.